Based on the User Centered Approach implemented on this project we found that consumers often enjoy cooking. They have the income to buy the ingredients they desire, but sometimes need incentive and motivation. They would benefit from an app that provides opportunities to make it easier to shop for food and easier to cook unique, delicious meals. YUM is that app!

The UCLA Extension UX Course was very informative and insightful. It provided an overview and strong foundation for the UX segment of design . It will be helpful in advancing my design understanding, validating design ideas and identifying market opportunities. I look forward to using the key take aways and learnings to build a stronger career as a graphic designer with UI capabilities.